Step 04
Track the metrics that decide your next move
This view focuses on the performance numbers clients expect from Google, Meta, and TikTok — reach, conversions, and return on spend.
01
Reach
Impressions and clicks show whether your creative is getting in front of the right people.
02
Conversions
Leads, purchases, and other outcomes stay tied to each campaign and channel.
03
Return
ROAS, ROI, and CPA make it clear which campaigns deserve more budget.
How to read performance
Start with these checks before you scale, pause, or reallocate spend.
- 01Open Performance in the MarkiTech portal for campaigns currently running across Google, Meta, and TikTok.
- 02Compare impressions and clicks to confirm delivery and engagement are healthy.
- 03Review conversions and cost-per-result against your growth goal.
- 04Check ROAS and ROI trends for the last 7 and 30 days.
- 05Spot underperforming creatives or audiences that need a change.
- 06Export a CSV or act on recommendations with the rest of your workspace.
Your MarkiTech journey
Next step
Client Bot Activation
Turn on AI support for calls, chat, and FAQs.